Category Archives: Copywriting

The four expert content tips I share with new clients

The four expert content tips I share with new clients

The four expert content tips I share with new clients   Does your content have you down? If you’re unhappy with your content, not sure how to go about writing better words, reviewing your current approach or crafting a strategy – know that you’re not alone. Maybe you’re: not getting what you expected from expensive content agencies… Continue Reading

What should I charge? Five insights to help figure out your hourly rate

What should I charge? Five insights to help figure out your hourly rate

What should I charge? Five insights to help figure out your hourly rate. I know a lot of writers. I know writers who work in-house, freelance writers, journalists, novelists, bloggers, beginner copywriters and writers who’re building impressive businesses writing all manner of creative content. The writers I know are intelligent, insightful and resourceful. But, nearly all… Continue Reading

Before you write an eBook for business, ask yourself these questions

Before you write an eBook for business, ask yourself these questions

Writing a book is exciting, creative and intensely personal. eBooks are all this and more. And when done well, eBooks are great for business. I’ve helped many entrepreneurs and companies to reach more customers and share their stories through eBooks. One of the questions I’m asked most over coffee is: ‘How do I write my… Continue Reading

Want great content? Don’t miss this part of the equation

Want great content? Don’t miss this part of the equation

You’ve got your passions? Check. Purpose? Check. Plenty of YOU and your personal story coming through? Check. Your copy is all ready to go then, right? Not quite… One of the reasons I love what I do is that I get to work with inspiring business owners. I find business owners tend to really own their WHY –… Continue Reading

What I learnt from Seth Godin: insights on art and creativity

What I learnt from Seth Godin: insights on art and creativity

Show your work, magnify weirdness and say ‘here, I made this.’ In 2014, I had the privilege of seeing Seth Godin speak in Sydney. It was an ah-ha filled event. As a writer and business owner, Seth’s musings and insights on art, creativity and business are inspirational and at the same time, they’re jolting in their simplicity… Continue Reading