Strategic Content and Copywriting Masterclass

Content marketing is nothing new, but it’s certainly more important than ever. In a world where consumers are switching off to the ‘hard sell’, companies need to give their audiences high-quality content they can engage with. Strategic Content and Copywriting Masterclasses teach your team the core principles and practical skills to help generate content in-house. Attendees will leave with the confidence to start creating copy for the platforms best suited to your brand.

A Strategic Content and Copywriting Masterclass can help by:

  • Teaching your team the fundamentals of great writing and compelling content
  • Showing your team how to engage audiences through customer-focused messages
  • Ensuring your team are communicating in a consistent style, voice and tone
  • Providing a framework for managing stakeholders and sign-offs
  • Assisting with content strategies and planning for key channels
  • Meeting your team’s L&D objectives and satisfying requests for copywriting training, and
  • Customising outcomes according to your team’s needs and the key objectives of your business.

What does the Content and Copywriting Masterclass cover? 

This creative, practical class covers the core principles of clear and compelling content. The class outlines the optimal way to start a writing project, from taking a brief and planning, through to refining customer messages and managing approvals. We look at benefits vs features, clarity and brevity and best practice examples. We’ll also cover how to spark interest and tailor your copywriting approach for key channels across online and print, and test learning with a number of writing activities. Your team will leave the workshop with a united approach to writing and with the building blocks to create engaging copy and content across multiple platforms. The class can also be tailored and customised according to the particular needs of your business, customers and team.

Content and Copywriting Masterclasses are for:

  • Business professionals looking to improve writing and communications skills
  • Corporate communications and marketing professionals looking to refresh and unify writing skills
  • Business owners writing for their own businesses
  • Individuals looking to work as writers and copywriters

Praise for Content and Copywriting Masterclasses

‘Louise’s preparation for our writing workshop was outstanding. Through asking questions about our team’s everyday communication challenges and current skill levels, Louise was able to create a customised workshop that met our team’s needs. Her presentation style is friendly and supportive. We were able to put much of what Louise shared in the workshop to use in our work straight away, and are working to include some of her other suggestions, such as peer reviews within teams and across different areas, into our work practices.’

— Robyn Oberg, Manager, Strategic Communication and Engagement, QLD Department of Communities, Child Safety and Disability Services 

‘As a major book publishing house we deal in words and effective communication with all our partners: authors, agents, retailers, media and readers is incredibly important. Louise’s copywriting workshop was an enlightening and entertaining masterclass in how to deliver great written content and convey ideas quickly, clearly and persuasively. The feedback from the team was excellent and I have no hesitation in recommending her to any organisation looking to improve their corporate comms (and, let’s face it, that’s all of us).’

— Justin Ractliffe, Managing Director Hachette Australia 

‘From the start, Louise was committed to teaching us what we had come to learn; by asking us what we were most interested in, and taking extra time with those topics. Her wealth of experience came through in her ability to relate to each of our current work or personal situations. Louise’s advice was relevant and constructive, and her passion for the written word and willingness to uplift others came through in every aspect of the course.’

— Guardian Content and Copywriting class participant 

‘This was one of the best training courses I’ve attended in my career. Louise is a very engaging and knowledgeable presenter, who provides practical insights on how to write good copy for a variety of mediums. She also provided great encouragement to the masterclass participants, and actively listened and advised on our business copy-related questions.’

— Guardian Content and Copywriting class participant 

‘Talk about inspiring! Since doing Lou’s class, I’ve gone through several journals and now set aside 20 minutes every morning to get everything off my chest and onto paper. The free-form, stream-of-consciousness style is so therapeutic and sets me up for the day. Lou makes you look at writing completely differently, whether you do it for a living or not.’

— Penny Langton, Senior Copywriter, Pacific Magazines

Ready to go?

Whether you’re ready to arrange a Masterclass or have a few questions about how it might work for you, GET IN TOUCH.